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BFF Bikes Book Club!

  • BFF Bikes 2113 West Armitage Avenue Chicago, IL, 60647 United States (map)

How Bad Do You Want It? We want it real bad and can't wait for our January book club to talk about this sports psychology book that delves into a very important but often overlooked aspect of athletic competition and training: mental toughness. 

The description from VeloPress says it best:
"The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

See more here:

Copies in stock at the shop now!

The BFF Bikes Book Club discusss a cycling themed book each month. Have a suggestion? Let us know!